During the Q2 earning interview, Peters said that Netflix believes the per-subscriber economics on the ad-supported plan will be “neutral” with or better than what it sees with traditional subscribers. Yes, all downloads are tied to the same user account, thus allowing you to access them from any other. Wall Street analysts believe that Netflix’s advertising tier won’t cut into its existing subscriber base and could, in fact, help it gain total subscribers while driving up average revenue per user. Buy an extra member: Members on our Standard or Premium plan in many countries (including Canada, New Zealand, Portugal and Spain) can add an extra member sub account for up to two people they don’t live with each with a profile, personalized recommendations, login and password for an extra CAD7. Can I watch my downloaded content on another device.

While it will take some time to grow our member base for the ad tier and the associated ad revenues, over the long run, we think advertising can enable substantial incremental membership (through lower prices) and profit growth (through ad revenues),” Netflix said in the Q2 earnings letter. “Over time, our hope is to create a better-than-linear-TV advertisement model that’s more seamless and relevant for consumers, and more effective for our advertising partners. COO and chief product officer Greg Peters has confirmed that, at least initially, Netflix ads will be sold exclusively by Microsoft. Last month Netflix also announced a pact with Microsoft to serve as its exclusive advertising partner. The Standard plan allows for downloads to two devices and is priced at 15.49/month. In announcing Q2 earnings, Netflix told investors that the ad-supported plan will first be available “in a handful of markets where advertising spend is significant,” which presumably includes the United States. The Basic plan allows for downloads to one device and is priced at 9.99/month.

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